About Bruce

 

Bruce is a California native, and a 38 year resident of San Luis Obispo. He has a Bachelor’s Degree from Cal Poly and has completed advanced coursework in Sales and Marketing at Northwestern University and University of Virginia. Most of his career has been in the sporting goods industry, rising to senior management positions in Sales and Marketing with companies such as Wilson Sporting Goods and Brunswick Corporation.

Starting in Real Estate as the market was declining has given Bruce the opportunity to use his strong negotiating and marketing skills to set himself apart from other agents. 

Realizing that marketing a property for the seller involves much more than hanging a sign in the yard, he has pioneered internet marketing, pricing strategies, and innovative advertising to get his clients top value for their property.

When working with buyers, Bruce knows that research is the key.  What is motivating the seller?  How do you negotiate from a position of strength to get absolute top value for your buyer?  These are the questions that only strong research and diligence can answer.

“In my former career I was negotiating multi-million dollar deals with Wal-Mart, Costco, and The Sports Authority.  Learning to negotiate with professionals like that has taught me to be prepared, know my objectives, know my counter-parts objectives, and understand how to handle objections.”

“This background and experience has allowed me to get my clients top value in their transactions.  Bringing that background to real estate has allowed me to be aggressively involved in all types of transactions.”

“Homes, Condominiums, Land, Short Sales and Bank Owned properties, Commercial and Investment properties, each strategy is slightly different and strikingly similar and I have successfully handled all of these.”

“If you would like to discuss how I can help you please give me a call.  I know I can help with your transaction and we will share a laugh along the way.”